JIMMYRUM STORY


We are the first dedicated craft rum distillery in Victoria. We are on a mission to show you what rum can be with our Australian crafted distinctive and delicious rums. We think rum has been misunderstood for far too long and we want to share with you how diverse, unique and exciting rum can be.

We live by a simple 3-word motto.

  • Rum – it is what we are passionate about, love and dream about
  • Respect – we are huge believers in respect. Respect for the rum, respect for the environment, respect for our staff and respect for the customer
  • Rambunctiousness – modern life is becoming so serious and stressful, every now and then you need to take a step back and have a laugh, not take it too seriously and just enjoy a little wit and banter

THE IDEA STUCK

“So what ya gonna do when this finishes up?”

“Stuff it. I’m going to make rum.”

A 20 year career at sea as a marine engineer was coming to an end. I started a ridiculous rumour of opening a rum distillery. The idea started to grow and before I knew it I was on a trip to North America, the Caribbean and Europe to do some deep and thorough research on craft distilling (it was a tough trip!). Arriving home, well and truly bitten by the craft spirits industry, I was inspired by the incredible passion the distillers had for their product and the craft.

So there you have it. Who’d have thought that a throwaway line would come true? What started as a ridiculous rumour is now JimmyRum—a passion project to distil premium craft Australian rum. Join us for the journey!

Our Story

OUR RUM - RUM YOU SAY?

While our primary goal is to produce amazing rums that warm the soul, we’d love to educate as many of you as we can about the beauty and distinctiveness of rum styles from around the world. We will be producing a wide variety of rum—dark, light, spiced, agricole, and cachaça.

Why do we have to wait two years for our ‘CANE SPIRIT’ to be called ‘Rum’? Australia, like many other countries around the world have regulations to protect the quality of ‘Rum’ sold in the country. We cannot label any of our product as ‘Rum’ until it has spent at least two years ageing in an oak barrel (where it will be well spoken to, loved and caressed regularly to ensure it grows up positive and happy).

So, what are we selling now? A variety of (not quite rum) cane spirits made from the same ingredients we are putting in the barrels to age and become ‘Rum’.

Rum You Say

MEET OUR CREW MEMBERS

Meet our crew members passionate about Rum, JimmyRum, the local community and delivering an unforgettable JimmyRum experience!

JAMES

Chief Ideas Man – JimmyRum Founder

The rum loving, friendly creator and head distiller that started it all, James AKA Jimmy. Never short of an idea or two, James had this crazy idea to start making rum and so the JimmyRum journey began. Everything you see, touch and taste at JimmyRum is all of James vision, passion and hard work to bring the brand to life. You can catch him most weekends behind the tasting bar chatting to visitors about rum, his passion for distilling or sharing a sailing story. If James is not in the distillery he is hard at work spreading the good word about rum. You’re hard pressed to find a man more passionate about rum than James!

MATILDA

Our most important (and impressive) crew member – Matilda, JimmyRum’s 1500 litre copper still

Born in the beautiful Northern Italian city of Trento, Matilda is simply stunning, extremely talented, highly intelligent and in fact, some say more so than her care takers. Matilda’s can-do attitude makes her the perfect crew member and she certainly is the most photographed.

JOIN OUR CREW

Brand Ambassador required (loves sales, PR, events and very thick skinned)

JimmyRum is Victoria’s only dedicated craft rum distillery, located on the beautiful Mornington Peninsula. We are here to teach people about amazing rums and disrupt Australia’s perception of rum.

  • We’re after someone with good experience in promoting and selling alcohol (spirits preferred) .
  • 3 days per week at this stage with an opportunity to grow.
  • Flexible work conditions.
  • Only apply if you have wit, brains and a sense of humour. A liking for rum wouldn’t hurt.

Email resume to admin@jimmyrum.com.au and let your creativity shine through.