About us– JimmyRum
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About Us

We are the first dedicated craft rum distillery in Victoria. We are on a mission to show you what rum can be with our Australian crafted distinctive and delicious rums. We think rum has been misunderstood for far too long and we want to share with you how diverse, unique, and exciting rum can be. 

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It’s what we do, what we love, and what we’re all about. Without rum, there’s no JimmyRum — technically, there’d only be ‘Jimmy’!

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JimmyRum is founded on a deep and genuine respect for the community. We respect ourselves, our craft, our customers, our industry and our environment.

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Life is bloody hectic. We believe taking a moment to laugh, lighten the heart and lift the soul is essential — even better if you can do it with a rum in hand!

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The Idea Stuck

So what ya gonna do when this finishes up?

"Stuff it. I’m going to make rum."

A 20 year career at sea as a marine engineer was coming to an end. I started a ridiculous rumour of opening a rum distillery. The idea started to grow and before I knew it I was on a trip to North America, the Caribbean and Europe to do some deep and thorough research on craft distilling (it was a tough trip!).

Arriving home, well and truly bitten by the craft spirits industry, I was inspired by the incredible passion the distillers had for their product and the craft.So there you have it. Who’d have thought that a throwaway line would come true?

What started as a ridiculous rumour is now JimmyRum—a passion project to distil premium craft Australian rum. Join us for the journey!

Rum you say?

While our primary goal is to produce amazing rums that warm the soul, we’d love to educate as many of you as we can about the beauty and distinctiveness of rum styles from around the world. We will be producing a wide variety of rum—dark, light, spiced, agricole, and cachaça.Why do we have to wait two years for our ‘cane spirit’ to be called ‘Rum’?

Australia, like many other countries around the world have regulations to protect the quality of ‘Rum’ sold in the country. We cannot label any of our product as ‘Rum’ until it has spent at least two years ageing in an oak barrel (where it will be well spoken to, loved and caressed regularly to ensure it grows up positive and happy).

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James McPherson

James McPhersonChief Ideas Man – JimmyRum Founder.

The rum loving, friendly creator and head distiller that started it all, James AKA Jimmy. Never short of an idea or two, James had this crazy idea to start making rum and so the JimmyRum journey began.

Everything you see, touch and taste at JimmyRum is all of James vision, passion and hard work to bring the brand to life. You can catch him most weekends behind the tasting bar chatting to visitors about rum, his passion for distilling or sharing a sailing story.

If James is not in the distillery he is hard at work spreading the good word about rum. You’re hard pressed to find a man more passionate about rum than James!


Our most important and impressive crew member, our 1,500 litre copper still.

Born in the beautiful Northern Italian city of Trento, Matilda is simply stunning, extremely talented, highly intelligent and in fact, some say more so than her care takers.

Matilda’s can-do attitude makes her the perfect crew member and she certainly is the most photographed.

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